Tuesday, January 15, 2013

Dirty Jeans You Don't Have to Get Dirty In?


Dirty jeans are earned. They have to be mowed, waxed,painted in, or worn while sliding to third base while smoking a stack of ribs. Those are the authentic ways, anyway, according to Nic Screws at Esquire. But low and behold, as Screws points out- there's an easier way- the Diesel way. The veteran denim mega-brand introduced its Dirty New Age Denim line — a collection of artificially distressed jeans inspired by "dirty jobs" like those performed by bike messengers, pastry chefs, and action painters. Each pair of jeans goes through several stages of washing and handcrafting to accomplish the look of grubbiness. Through a step Diesel calls 3D Evolution the denim is covered in resin and stressed to loosen the shape. Then grass, mud, and sand are hand-applied to reach the desired level of filth. Other variations include splattered raw paint and threads colored with foam. A couple of years back, they were available at diesel.com and ran from $160 to $380. A real bargain for getting out of yard work.

But the concept of pre-soiled dirty jeans makes us here at ODD wonder... Are we interested in a guy who fakes his filth? 
Sure, we love the subtle look of your jeans after completing a mud wrestling bull ride, but where's the authenticity? Isn't that the idea that we fell in love with in the first place? Either way, faux dirt & true mud slingers alike, can all agree one thing- everybody likes it dirty. 

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